P&G Case Study Example | Topics and Well Written Essays - 750 words

P&G - Case Study Example where the brightest minds have gathered together over the decades to come up with new products that customers would be happy to use on a regular basis, thus providing strength to the bottom line financially. Over ten years ago, P & G realized that market growth was expanding very rapidly, but that there was a slight decline in P & G sales, and innovation projects were only meeting 15 percent in success targets. This presented a challenge that many companies were facing at that time: how to keep up, move forward, and develop a larger range of fresh innovation which would help drive both the top and bottom growth line (Innosight web: Addison web). The P & G research and development (R & D) group consisted of 8,000 internal researchers situated in laboratories across the globe, in 26 facilities, and it was determined that the company had to find a way to make innovation processes, systematic, repeatable and reliable (Innosight web). Solving the Problem of Innovation and Development. It was decided, at this point, to move research and innovation out to the public level, including the customer view as to what they wanted to see on the market that they would purchase (Innosight web). In essence, this was a case of including the public into its hallowed halls of research and development innovation, in order to move beyond the previous insular situation of researchers who were constantly trying to come up with new ideas. Including the public into this new program, called â€Å"Connect & Develop†, opened many doors for the company innovation program, the researchers involved who helped clients/customers to bring dreams and innovative ideas to life, and provided a much larger, ongoing influx of new ideas and products (Addison web). In the Internet age, this has also become a big bonus where researchers and clients can communicate easily over the Internet in any number of ways, thus speeding up the process of in teraction during the development phase of ideas and